How I Created a Side-Hustle Part 2

In my last blog post, How I Started a Side-Hustle, I wrote about the benefits of having a side-hustle, why I did it and the mindset that one must have to be successful. Now that I explained that, I’ll take you deeper into how I created a foundation of a successful business. I had to start by building a blueprint of what my side-hustle would look like and I’m going to help you build your blueprint too. A blueprint are plans on paper, not the finished product as far as exactly what your business would be (that will be in the next post), but is critical to developing the best business model for you. Believe me, for a side-hustle, there are businesses that won’t fit your situation including your current work and family life, and this blueprint will begin narrowing down what business will be the most successful for you.

1.       Do What You Love – Passion is Sustainable.

When was the last time you were truly motivated to do something you dreaded doing? Most people build avoidance around something they don’t want to do. But when you do something you truly love doing it’s much easy to make the time to invest, the motivation is there and you get energy from even thinking about it.

I’ve seen individuals create a business just to make money and may not passionate about what they put out into the world. I can tell you by client experiences that this is just not sustainable. You’ll be forcing yourself to do something unnatural and uncomfortable which will show in your product, service and your customers will see right through it. It will also take you so much more time (double that time in your time budget!) to get things done.

I often have people tell me they don’t know what their passion is and they need to find it. It makes me wonder if this search for passion seems like an Easter egg don’t have anything until you find the egg and then you’re done! I think that passion is not something you find, but something you feel when doing it with a certain person or group of people. My passion is not exactly being a business coach. My passion is feeling energized and excited about people’s dreams to be their own boss, the satisfaction I feel when people see the potential in themselves, and the gratification when people have an “aha” moment when we are coaching. As you can see there is a feeling + an interest + person or people.

The Myers-Briggs personality type assessment has been a valuable tool for many to help articulate what people really enjoy, where they receive and give their energy and what business style they may have. If you are an extravert and start aa business that does not have any social exposure, some kind of community or way of getting energy from external sources, at some point you’ll be forcing yourself to be uncomfortable doing something unnatural and your business will not be sustainable. Vice-versa for those that are introverted and enjoy more time getting energy and reflecting inward. Just won’t work over time.

Build what brings your energy, build the feeling you want. Build from your passion. It’s the best start you can have.

What is your Myers Briggs personality type?

How do you know you’ve found your passion? What would you see, feel, hear and experience?

What is your feeling + interest + person/people equal to?


2.       Start small with what you know.

Because a side-hustle is defined as a business or activity a person does while having a regular job, occupation, or full-time responsibility like a SAHM or caregiver, I advise people to start small. Finding those pockets of time and identifying what your passion is what can you do that would be a good fit.

If you love the satisfaction of when a parent learns new parenting methods that you have gained over your years of being a SAHM, you could write an e-book, manual or do a 3 hour in-person training class.

If you have learned how to grow the best cucumbers in the world and feel pride when people taste them, go sell them at the local farmer’s market including cucumbers and seedlings. You could also find a local restaurant that purchases local produce.

I know a woman whose side-hustle (turned full time) is creating amazing visual presentations. She started small with what she knew and grew her business exponentially.

People often ask me if they need degrees or certifications. It may help in certain situations, however some of the best people I’ve worked with are self-taught. They weren’t doing it for a long time either or are not members of an association related to their craft. If you do want more education, you can find options online. Don’t wait to start your business because you don’t think you are expert enough.

What you know also must solve a problem for your customer. This is EXTREMELY important and will help you really narrow down what your business will look like but we must start here. You’ll find problem solving in my next blog post so stay tuned.

              What are all the different skills you have? Write them all down, don’t leave anything out.

              What are experiences you can share with others?

               3.       Keep it flexible.

The beauty of a side-hustle is that you can be in charge on how much time and effort you put into your product or service. Try as best as possible to create a business that can be flexible to meet your personal time needs. For example, having a brick and mortar store-front usually requires that you are physically there. In keeping your day job and a side-hustle, it would be impossible to be in two places at one time, unless your schedule really worked to accommodate it. That is why you see a high percentage of online businesses as a side-hustle vs. in person businesses. This way your business can be run from anywhere in the world, is much easier to automate delivery of your product or service and you can choose the times of day when you work and customers won’t see you running your business in your pajamas.

We all know there are ebbs and flows with work and business and there may be a time where your day job will require your more of your attention. A flexible side-hustle will allow you to accommodate these times and pick and choose how many customers you serve or product you sell without compromising your business presence.

I also strongly recommend that when you have some time to focus on your side-hustle, do not waste it. Prepare ways and create backup plans for the inevitable emergencies or needs in other areas of your life. This means creating additional blog posts, scheduling your social media using services such as Tailwind, keeping ahead of your communications and customer engagement plans. We all need to go on vacation sometime so be prepared!

What does flexibility mean to you? Be specific.

Looking at your current schedule and life activities, what are things that could happen that could impair your ability to give attention to your side-hustle? What are some ideas to overcome that (hint: there are some in this post)

What kind of business/delivery of services or products would work for your schedule? (online sales, brick and mortor, training and teaching, etc.)


As you answer these questions that I’ve posed to you in this post, you’ll start seeing a side-hustle emerging. Are you getting excited yet? There is still more detail to give in creating this baby, so stay tuned to the next post to get just that. Aloha!

How I Started A Side Hustle - Part I

I think it’s pretty cool how people are just as interested in how I do things just as much as what I do. I get asked regularly how I juggle a full-time job as a human resources professional, a husband and two young children, how I’m away from home on another island a few days a week while renovating the house and how I’ve found the time to build a side-hustle coaching and personality type business from scratch.

The most common question I get is “how do you do it all?”. I must say that “doing it all” hasn’t come without worry, challenge, and some major hard work. So to answer my readers burning question I’ve decided to write about it in a few parts, today’s post being the first with outlining the basics and maybe I can inspire some of you to get that side-hustle started. I’ve even embedded some very important questions for you to ask yourself (coaches love to do that!) if you have a side-hustle or are preparing to start one.

Before we get into the nitty-gritty of how I did everything, I think it’s very necessary to share with you my “why’s” related to my decision to start a side-hustle coaching and personality type business.

·       I live on options and variety! Fortunately (I like to find the strength in every personality) I get bored pretty easily. Having a side-hustle keeps me energized and active.

·       I want to show my children that mommy is a hard-worker and a hustler. I want to model the value of work and have them see the rewards of it. Goal setting, action, dedication, and tenacity are values for my family…among other values that we try to model.

·       I truly enjoy my full-time work and it allows my family stability. However, my side hustle allows me to do things that my full-time job does not. I get the best of both worlds!

·       I have control over my business. I can choose to take a client or not, or when to do a workshop or not. It is flexible for me to where I can put in more hours in one month and less in another.

Before I provide the technical details of exactly how I started my business (how I decided what I was selling, to who, marketing, etc.) I need to start with the mentality that helped me successfully create my business. I won’t lie and say that I had this part figured out before I started my coaching business, I did learn the hard way along the journey. So pay attention because if you don’t master these points, your side-hustle will be in trouble.

1.       Don’t allow judgement to enter your world.

In enthusiastically sharing my idea and what I do with an acquaintance, she responded by asking me how I allow other people to raise my children while I’m doing a side-business. A couple of people have said that the only reason I can accomplish what I do is because I have a husband. One extremely judgey person had the gall to ask me how I could put me first and my family last. Ouch!

The reality is that you will have critics and naysayers. You’ll have just as much people that think you’re crazy as those who think you’re awesome. Not everyone will like you or what you do. However, my reality is that I had to come to terms with this notion that people will always have their opinions….on everything! They also don’t see the full picture and the tender moments I have with my children and the time we spend together going to the beach, playing at the park, and doing homework, and the birthdays just for starters. I had to ask myself the important question of who I really needed to be accountable to and are those important people supportive of what I was doing. It was only these few (three to be exact) individuals who I have an interest in what they thought, and continue to think, of me.

Self-judgement is also judgment and the worst kind. Many thoughts have crossed my mind about whether or not I’m a selfish person investing money into a business when it could be used for other important things, how others are going to criticize me or my looks when I put personal photographs up on my website, or sometimes even doubts that I really have the expertise or ability to help people. These thoughts are real confidence busters that can kill your motivation and ultimately your business. That’s why I seek the partnership of coaches that helps me sift through the judgment, find what is the truth and take action to continue building my confidence. I suggest you have some way to sift through the judgments as well.

Exactly who are the most important people in your life that you need to be accountable to?

On a scale of one to ten, one being not confident at all in starting a side-hustle and ten being as confident as you could be right now, where would you rate yourself?

Why did you choose that number and what can you do today to increase that number just one notch up?

How would you work through the judgements that will come your way?

2.       Get rid of limiting beliefs!

When I first started flying to Oahu every week and staying overnights for work which wasn’t really by choice, my son was a mere 8 months old. I remember how the guilt cut through me like a knife. There was no way I could manage flying and being away, keep up with home life, and have a solid relationship with my husband. My self-judgements raced through my head. Why couldn’t I be like other mothers who nursed for a full-year and now my child has to drink formula? How could I put the full responsibility on my husband? What about the expense of my commute? I thought that there was no way this commuting was going to work! It was impossible!

Fortunately, a mentor of mine saw my distress and offered to introduce me to another professional woman from my island of Kauai who is doing exactly the same commute with two daughters and a husband at home. I thought this person couldn’t exist.

Well, this person does exist and when we met I discovered that she was commuting for 10 years being away from the family for two to three days at a time. She shared with me how she did it, how she kept in close contact with the family including participating in school activities, homework and really still being an active participant and not a spectator to her home life. She also gave me this piece of advice to counter my guilt: “Your children only know what they know. They think that every mommy flies on a plane for work.” She was absolutely right! I’ve been commuting for five years now and even had another child (TSA had to check my breast milk each way!). We made it work, my children are not scarred for life and I created my side-hustle partly because I overcame and capitalized on this travel challenge. I have some time without the kids to fully immerse myself in my work and business instead of feeling guilty that I’m away and FaceTime is a wonderful invention.

I understand that my situation is unique, but everyone’s situation is unique. I share this story because it is a prime example of a limiting belief I had that if left unchecked, I would have reluctantly quit my job to do God-knows-what and my side-hustle would have never come to fruition. Your limiting beliefs are going to be an obstacle to a side-hustle. So better to tackle those things now.

What kinds of beliefs may be limiting you about starting or running your side-hustle?

When have you overcome a challenge or belief in the past? What did you learn from it and apply to your beliefs today?

3.       Make your schedule work for you.

But I don’t have time to do that! Oh, yes you do. If one of your beliefs is that you don’t have enough time to side-hustle, then this one is for you.

Your schedule is like a financial budget in a couple of ways. First, when you must find ways of saving money, you first need to understand exactly where your money is going. Second, what you do spend your money should be needs first, wants second and what you spend your money on will hopefully get a positive return on investment. Apply the same concepts to where you spend your time. You need to know what you spend your time on and whether or your time is well spent.

I’ve relied on an activity that helped me figure out my time budget on a handful of occasions when I felt overwhelmed. Just like a budget of tracking expenses, I tracked my time by doing a daily time log. (I loved it even more when the world of technology created apps to help me log my time and activities.) What I discovered is that I was spending some valuable time in areas such as surfing the net looking at shoes and clothing, doing mindless activities like playing games on my phone or spending a lot of time on social media. I’m not saying to not partake in those activities, sometimes doing the mindless thing is necessary to recharge and keeping in touch with family and friends is important and social media can help with that.  However, the purpose of the exercise is to question whether those activities, and specifically how much time you spend on them, directly contribute to what you feel is valuable to your business, family life or any other goals. Why do you think they call it “spending” time? I bet that you can find the time for a side-hustle like I did. Try the exercise and let me know how it went.

How do you know what your wasters are?

What would your ideal time budget look like?

What tweaks in your schedule will you make today to work toward your goals?


Now that we’ve covered some of the mindset pieces, I’ll focus my next post on how I knew what business I was going to start. Stay tuned!

Put That Self-Development Book Down. Try Coaching

Don’t get me wrong. There are endless amounts of very well-written professional development, self-help, and how-to books out there for you entrepreneurs, solopreneurs, and small business leaders. I’ve read many books and even attended seminars and trainings on various topics of leadership and small business management where I could find a takeaway or two that fits my needs and is relevant to where I was with my personal development and business.

However, that was part of my problem. From a busy full-time working, business-thinking, wife and mommy it was a major challenge to find the time to fit professional development into my schedule.  Spending the time reading an entire book, or even audiobook, when you are busy working on your business or career just to find a couple of gems of knowledge that you could implement does not make sense time and money-wise.

Furthermore, often when I found a pearl of wisdom and attempted to implement the idea into my business or life, accountability issues crept up. Let’s face it…who manages the manager? You may be competent at self-direction but one of the blessings and curses of being in charge is that you don’t have to report to anyone but yourself. Freedom sometimes comes at a price. (Just an aside…accountability is actually one of the most requested outcomes of coaching for my clients.)

A one-way conversation has not been known to lead to major growth, and reading books and attending webinars and training, although helpful in some areas, is one-way communication that won’t get you the traction and momentum that you need to really see progress.

I’ve experienced this first-hand. I’ve read most of the major mainstream leadership books, a few more unknowns and even dabbled in the self-help section of the bookstore (yes, a bookstore…that was a while ago before I was married). I felt like I was a person with an addiction looking for my next improvement fix….a self-development junkie.  This is the feeling I had until I came across coaching.

A friend and former colleague of mine had left her 9-5 job to start a holistic health spa. I knew she would be successful since sister had the know-how, she was confident and super self-assured. After her new business had settled in and was doing well, she shared with me that starting her own business was not easy, especially the fear and worry that came with leaving her day job, what expertise she had and what to outsource, and exactly how to make this new business work. By chance, she had connected with a professional coach living in another state and made the decision to collaborate with her throughout the transition since she was anxiously walking on egg shells every day.

One of the secrets to her spa becoming a success was to carefully and curiously become more self-aware of her skills, personality, her reactions, her stressors, decision making, and problem-solving processes. Ultimately, she learned how to get out of her own way which built the extra confidence and endurance she needed. I was amazed, curious and skeptical. She provided me with the coach’s information and honestly, even though I live for meeting people and am an extravert, I was hesitant to connect with her since I had never tried coaching and there was a cost that was not exactly inexpensive for me. However, I had been contemplating my next steps in my career and starting my own business and was stuck in a rut. I concluded that doing something about my rut is better than doing nothing so I reached out.  

From the first call, I was hooked. In an hour and a half, I learned more about myself, my motivations, what’s most important, especially my beliefs that limited my goal setting. With her guidance, I developed a plan that injected more inspiration and energy  than I’ve felt in a long time. I gained more knowledge and momentum in being clear about myself and my path for my business than I ever imagined. Since that time, almost 4 years ago, I’ve worked with two more coaches and found tremendous value and outcomes in each session and completed my own coach training and certification.

I admit, I purchased a coach for my first coaching session. After that I purchased personal results. I invested in myself to gain clarity and clear direction, which brings confidence and motivation and lost the frustration and confusion of how could I really be better at what I do and succeed in my business. A positive return on investment compared to the time and money I spent on books, training, and other self-development products that did not get me where I wanted to go as fast as I wanted to get there.

So how to consumers decide to buy? During my MBA program, I studied many successful organizations and I found that time and time again people don’t buy product or a service, they purchase an outcome, solution or feeling. People don’t buy a Harley Davidson, they invest in a lifestyle. People buy products from The Honest Company because it makes them feel good, not guilty. People buy unlimited phone and data plans because it’s easy to understand and they don’t have to feel anxious when they need to check where they are in the month.  People buy insurance because it gives them piece of mind, not a piece of paper.

~What are you currently investing in to get you where you want to be? Where exactly do you want to be?

~How much time do you have to search to figure out your Sequel?

~Whatever you are investing in should give you the outcome you are looking for. Are you crystal clear about the outcome you are looking for?

~What is your next step?

5 Facts About the Myers-Briggs that Will Impress Your Friends

I often hear feedback from clients who share their Myers-Briggs results with friends or colleagues. The most common responses are:

~“I did that once a while back and I forget what my type is.”

~“I’m an (insert type here)”

~“What is the Myers-Briggs?” (one person asked if the Myers-Briggs was those false labor contractions…those are Braxton-Hicks)

~“I hear the Myers-Briggs is bunk!”

Most people can respond to the first three above. However, I wanted to provide some important facts that will impress your friends about the Myers-Briggs Type Indicator® (MBTI) that can be used for debunking the bunk.

1.       The Assessment is Based on the Work of Swedish psychologist, Carl Jung.

If you’ve studied psychology or even dabbled in it you’ll most likely have heard of Carl Jung, especially because most of us first pronounced his last name incorrectly (it’s pronounced “yuu-ng”). Jung was a friend of Sigmund Freud, until their friendship ended due to a disagreement in theory.

Nevertheless in 1921, Carl Jung developed a theory of psychological types, where behavior is actually more consistent and methodical than we think whereas many today may still believe that behaviors are arbitrary and random. His theory teaches that the consistency comes from basic differences in the way people prefer using perception and judgement; basically, the way they take in information and how they draw conclusions from that information.

Having a personality assessment rooted in researched psychology is a true benefit to the end user, especially if the assessment will be the basis of personal development and improvement. Without it, you may be creating more confusion than learning.

2.       Mother and Daughter Duo

So who are these Myers and Briggs guys who have penned their name on this personality assessment? Surprisingly, especially back in that era in the 1930’s, those Myers and Briggs guys are actually two women. To make it even more interesting Myers and Briggs were a mother and daughter team!

Katharine Cook Briggs and her daughter, Isabel Briggs Myers, built upon the behavioral theories of Carl Jung and later developed the first version of the Myers Briggs Type Indicator® assessment in 1943. They were fueled by the wish that individuals could have the benefit of knowing about personality type and how it could improve their lives and personal satisfaction (sounds like me!) Today it is the most widely used personality assessment available.

3.       The Assessment is Valid and Reliable

For those friends that jumped for joy thinking about spending time in a quantitative analysis class (unfortunately I’m not one of them) this one is for them. Ask them about validity and reliability and see their eyes light up. Validity and reliability are methods of which you can measure distortion and bias in things such as an assessment. As an individual who values and acts on personal development, you would hope that the assessment you are taking will prove to be measure what it’s supposed to measure, have the relationship outcomes it states it would have, and would have the same results every time you took it.

The MBTI manual boasts 60 full pages of information, statistics, test results, charts, and lots of numbers to demonstrate the validity and reliability of the MBTI instrument. The MBTI has proven to be both valid and reliable over years of testing. Isn’t that a source of comfort?

4.       89 of Fortune 100 Companies Use the Myers Briggs

This fact is one of the most compelling reasons I chose to root my professional coaching activities in the Myers Briggs Type Indicator®. I’ve worked in human resources for a Fortune 100 company and most successful organizations in this elite group have tons of employees and a department dedicated to organizational development and training. Vetting any type of assessment to use in developing employees is a complex process and not just a simple choice. If 89 top human resources and development professionals in very successful organization have put their stamp of approval on it, isn’t that a solid testimonial?

The Myers-Briggs is used from top executive management for coaching to entry level employees doing team understanding exercises and career planning. The MBTI flexible enough to work for large team environments which include specialty groups such as sales, marketing, human resources, manufacturing, etc. as well as my individual client dedicated to their small business or side hustle.

5.       The MBTI Assessment Is Almost 75 Years Old

As mentioned before, the first MBTI assessment was developed in 1943. It has gone through a few revisions since then but having an assessment this old has given the Myers-Briggs Foundation the ability to not just test the results over time (reliability and validity) but it’ given them the opportunity to collect demographic data of those taking the assessment. There is a slew of information including statistics and charts regarding the distribution of the 16 personality types related to (but not limited to) gender, occupation, learning style, and even those most susceptible to substance abuse.

Since the inception of the MBTI assessment it has also been translated into over 30 languages so it can be used around the world and there is data on that as well!

If you or your friends and colleagues have questions about the Myers-Briggs, use the contact form to get in touch with me. I have lots more information to share!

Where to Find Your Sequel

Sequel Professional Development. The business name didn’t come to me so easily at first. I was trying to identify a name that sums up what my clients were yearning for, how I could jump start their anticipation for positive change in their business, find clarity and a clear vision what will propel their business forward or even starting a business that they’ve been daydreaming about. These are people that already have the drive, a dream and don’t want to waste another second on letting things go to chance. They are looking for the next step, the next chapter to the story they’ve already begun to write. It’s their Sequel.

I’ve been in my client’s shoes.  I wasn’t a little girl that dreamt of her wedding day, I daydreamed about the day I would open the doors to my own business. I’ve known since I was six that I wanted an opportunity to be my own boss, be the shot caller, create something that people value with a style of my own that resonated with my kind of client, create a brand and service that was authentic and unique to me.

About ten years ago, I embarked on my process of creating that business. I won’t bore you with all the failed ideas and attempts I had. I spent money, time and effort all while keeping a full time job because I still had to support myself in my home state of Hawaii where we are diagnosed with one of the highest cost of living in the country.

It took a while for me to learn that my failed attempts were not bad business ideas, nor was it not having enough start-up funds or simply bad timing for the market. It was me! I wasn’t self-aware enough to know where I shined, where I needed expertise and support, when I needed to get unstuck and when I needed a swift kick in the butt to get me going.  It was only after I enlisted the help of two coaches that I gained traction in such a way that I’ve built my business, started making money in a few months, kept my full time job which I love AND still was able to be a mommy and wife of my growing family. Who says you can’t have it all?!

But this site is about YOU. I’m revving to go on giving you hints, tips, hacks, and methods to self-awareness to jump start the most important part of your business. You are the most important part of your business. You set the tone, curate the ideas, manage the direction for your team, and ultimately accountable for making your business a success. My goal for this blog is to challenge, motivate, inspire and find clarity for you CEO, business owner, business leader, ruler of your universe so you can write, complete and smile at your next chapter. What is your Sequel? Subscribe below to get your tank filled.

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