Posts in Side-hustle
How I Created a Side-Hustle Part 2

In my last blog post, How I Started a Side-Hustle, I wrote about the benefits of having a side-hustle, why I did it and the mindset that one must have to be successful. Now that I explained that, I’ll take you deeper into how I created a foundation of a successful business. I had to start by building a blueprint of what my side-hustle would look like and I’m going to help you build your blueprint too. A blueprint are plans on paper, not the finished product as far as exactly what your business would be (that will be in the next post), but is critical to developing the best business model for you. Believe me, for a side-hustle, there are businesses that won’t fit your situation including your current work and family life, and this blueprint will begin narrowing down what business will be the most successful for you.

1.       Do What You Love – Passion is Sustainable.

When was the last time you were truly motivated to do something you dreaded doing? Most people build avoidance around something they don’t want to do. But when you do something you truly love doing it’s much easy to make the time to invest, the motivation is there and you get energy from even thinking about it.

I’ve seen individuals create a business just to make money and may not passionate about what they put out into the world. I can tell you by client experiences that this is just not sustainable. You’ll be forcing yourself to do something unnatural and uncomfortable which will show in your product, service and your customers will see right through it. It will also take you so much more time (double that time in your time budget!) to get things done.

I often have people tell me they don’t know what their passion is and they need to find it. It makes me wonder if this search for passion seems like an Easter egg don’t have anything until you find the egg and then you’re done! I think that passion is not something you find, but something you feel when doing it with a certain person or group of people. My passion is not exactly being a business coach. My passion is feeling energized and excited about people’s dreams to be their own boss, the satisfaction I feel when people see the potential in themselves, and the gratification when people have an “aha” moment when we are coaching. As you can see there is a feeling + an interest + person or people.

The Myers-Briggs personality type assessment has been a valuable tool for many to help articulate what people really enjoy, where they receive and give their energy and what business style they may have. If you are an extravert and start aa business that does not have any social exposure, some kind of community or way of getting energy from external sources, at some point you’ll be forcing yourself to be uncomfortable doing something unnatural and your business will not be sustainable. Vice-versa for those that are introverted and enjoy more time getting energy and reflecting inward. Just won’t work over time.

Build what brings your energy, build the feeling you want. Build from your passion. It’s the best start you can have.

What is your Myers Briggs personality type?

How do you know you’ve found your passion? What would you see, feel, hear and experience?

What is your feeling + interest + person/people equal to?


2.       Start small with what you know.

Because a side-hustle is defined as a business or activity a person does while having a regular job, occupation, or full-time responsibility like a SAHM or caregiver, I advise people to start small. Finding those pockets of time and identifying what your passion is what can you do that would be a good fit.

If you love the satisfaction of when a parent learns new parenting methods that you have gained over your years of being a SAHM, you could write an e-book, manual or do a 3 hour in-person training class.

If you have learned how to grow the best cucumbers in the world and feel pride when people taste them, go sell them at the local farmer’s market including cucumbers and seedlings. You could also find a local restaurant that purchases local produce.

I know a woman whose side-hustle (turned full time) is creating amazing visual presentations. She started small with what she knew and grew her business exponentially.

People often ask me if they need degrees or certifications. It may help in certain situations, however some of the best people I’ve worked with are self-taught. They weren’t doing it for a long time either or are not members of an association related to their craft. If you do want more education, you can find options online. Don’t wait to start your business because you don’t think you are expert enough.

What you know also must solve a problem for your customer. This is EXTREMELY important and will help you really narrow down what your business will look like but we must start here. You’ll find problem solving in my next blog post so stay tuned.

              What are all the different skills you have? Write them all down, don’t leave anything out.

              What are experiences you can share with others?

               3.       Keep it flexible.

The beauty of a side-hustle is that you can be in charge on how much time and effort you put into your product or service. Try as best as possible to create a business that can be flexible to meet your personal time needs. For example, having a brick and mortar store-front usually requires that you are physically there. In keeping your day job and a side-hustle, it would be impossible to be in two places at one time, unless your schedule really worked to accommodate it. That is why you see a high percentage of online businesses as a side-hustle vs. in person businesses. This way your business can be run from anywhere in the world, is much easier to automate delivery of your product or service and you can choose the times of day when you work and customers won’t see you running your business in your pajamas.

We all know there are ebbs and flows with work and business and there may be a time where your day job will require your more of your attention. A flexible side-hustle will allow you to accommodate these times and pick and choose how many customers you serve or product you sell without compromising your business presence.

I also strongly recommend that when you have some time to focus on your side-hustle, do not waste it. Prepare ways and create backup plans for the inevitable emergencies or needs in other areas of your life. This means creating additional blog posts, scheduling your social media using services such as Tailwind, keeping ahead of your communications and customer engagement plans. We all need to go on vacation sometime so be prepared!

What does flexibility mean to you? Be specific.

Looking at your current schedule and life activities, what are things that could happen that could impair your ability to give attention to your side-hustle? What are some ideas to overcome that (hint: there are some in this post)

What kind of business/delivery of services or products would work for your schedule? (online sales, brick and mortor, training and teaching, etc.)


As you answer these questions that I’ve posed to you in this post, you’ll start seeing a side-hustle emerging. Are you getting excited yet? There is still more detail to give in creating this baby, so stay tuned to the next post to get just that. Aloha!

How I Started A Side Hustle - Part I

I think it’s pretty cool how people are just as interested in how I do things just as much as what I do. I get asked regularly how I juggle a full-time job as a human resources professional, a husband and two young children, how I’m away from home on another island a few days a week while renovating the house and how I’ve found the time to build a side-hustle coaching and personality type business from scratch.

The most common question I get is “how do you do it all?”. I must say that “doing it all” hasn’t come without worry, challenge, and some major hard work. So to answer my readers burning question I’ve decided to write about it in a few parts, today’s post being the first with outlining the basics and maybe I can inspire some of you to get that side-hustle started. I’ve even embedded some very important questions for you to ask yourself (coaches love to do that!) if you have a side-hustle or are preparing to start one.

Before we get into the nitty-gritty of how I did everything, I think it’s very necessary to share with you my “why’s” related to my decision to start a side-hustle coaching and personality type business.

·       I live on options and variety! Fortunately (I like to find the strength in every personality) I get bored pretty easily. Having a side-hustle keeps me energized and active.

·       I want to show my children that mommy is a hard-worker and a hustler. I want to model the value of work and have them see the rewards of it. Goal setting, action, dedication, and tenacity are values for my family…among other values that we try to model.

·       I truly enjoy my full-time work and it allows my family stability. However, my side hustle allows me to do things that my full-time job does not. I get the best of both worlds!

·       I have control over my business. I can choose to take a client or not, or when to do a workshop or not. It is flexible for me to where I can put in more hours in one month and less in another.

Before I provide the technical details of exactly how I started my business (how I decided what I was selling, to who, marketing, etc.) I need to start with the mentality that helped me successfully create my business. I won’t lie and say that I had this part figured out before I started my coaching business, I did learn the hard way along the journey. So pay attention because if you don’t master these points, your side-hustle will be in trouble.

1.       Don’t allow judgement to enter your world.

In enthusiastically sharing my idea and what I do with an acquaintance, she responded by asking me how I allow other people to raise my children while I’m doing a side-business. A couple of people have said that the only reason I can accomplish what I do is because I have a husband. One extremely judgey person had the gall to ask me how I could put me first and my family last. Ouch!

The reality is that you will have critics and naysayers. You’ll have just as much people that think you’re crazy as those who think you’re awesome. Not everyone will like you or what you do. However, my reality is that I had to come to terms with this notion that people will always have their opinions….on everything! They also don’t see the full picture and the tender moments I have with my children and the time we spend together going to the beach, playing at the park, and doing homework, and the birthdays just for starters. I had to ask myself the important question of who I really needed to be accountable to and are those important people supportive of what I was doing. It was only these few (three to be exact) individuals who I have an interest in what they thought, and continue to think, of me.

Self-judgement is also judgment and the worst kind. Many thoughts have crossed my mind about whether or not I’m a selfish person investing money into a business when it could be used for other important things, how others are going to criticize me or my looks when I put personal photographs up on my website, or sometimes even doubts that I really have the expertise or ability to help people. These thoughts are real confidence busters that can kill your motivation and ultimately your business. That’s why I seek the partnership of coaches that helps me sift through the judgment, find what is the truth and take action to continue building my confidence. I suggest you have some way to sift through the judgments as well.

Exactly who are the most important people in your life that you need to be accountable to?

On a scale of one to ten, one being not confident at all in starting a side-hustle and ten being as confident as you could be right now, where would you rate yourself?

Why did you choose that number and what can you do today to increase that number just one notch up?

How would you work through the judgements that will come your way?

2.       Get rid of limiting beliefs!

When I first started flying to Oahu every week and staying overnights for work which wasn’t really by choice, my son was a mere 8 months old. I remember how the guilt cut through me like a knife. There was no way I could manage flying and being away, keep up with home life, and have a solid relationship with my husband. My self-judgements raced through my head. Why couldn’t I be like other mothers who nursed for a full-year and now my child has to drink formula? How could I put the full responsibility on my husband? What about the expense of my commute? I thought that there was no way this commuting was going to work! It was impossible!

Fortunately, a mentor of mine saw my distress and offered to introduce me to another professional woman from my island of Kauai who is doing exactly the same commute with two daughters and a husband at home. I thought this person couldn’t exist.

Well, this person does exist and when we met I discovered that she was commuting for 10 years being away from the family for two to three days at a time. She shared with me how she did it, how she kept in close contact with the family including participating in school activities, homework and really still being an active participant and not a spectator to her home life. She also gave me this piece of advice to counter my guilt: “Your children only know what they know. They think that every mommy flies on a plane for work.” She was absolutely right! I’ve been commuting for five years now and even had another child (TSA had to check my breast milk each way!). We made it work, my children are not scarred for life and I created my side-hustle partly because I overcame and capitalized on this travel challenge. I have some time without the kids to fully immerse myself in my work and business instead of feeling guilty that I’m away and FaceTime is a wonderful invention.

I understand that my situation is unique, but everyone’s situation is unique. I share this story because it is a prime example of a limiting belief I had that if left unchecked, I would have reluctantly quit my job to do God-knows-what and my side-hustle would have never come to fruition. Your limiting beliefs are going to be an obstacle to a side-hustle. So better to tackle those things now.

What kinds of beliefs may be limiting you about starting or running your side-hustle?

When have you overcome a challenge or belief in the past? What did you learn from it and apply to your beliefs today?

3.       Make your schedule work for you.

But I don’t have time to do that! Oh, yes you do. If one of your beliefs is that you don’t have enough time to side-hustle, then this one is for you.

Your schedule is like a financial budget in a couple of ways. First, when you must find ways of saving money, you first need to understand exactly where your money is going. Second, what you do spend your money should be needs first, wants second and what you spend your money on will hopefully get a positive return on investment. Apply the same concepts to where you spend your time. You need to know what you spend your time on and whether or your time is well spent.

I’ve relied on an activity that helped me figure out my time budget on a handful of occasions when I felt overwhelmed. Just like a budget of tracking expenses, I tracked my time by doing a daily time log. (I loved it even more when the world of technology created apps to help me log my time and activities.) What I discovered is that I was spending some valuable time in areas such as surfing the net looking at shoes and clothing, doing mindless activities like playing games on my phone or spending a lot of time on social media. I’m not saying to not partake in those activities, sometimes doing the mindless thing is necessary to recharge and keeping in touch with family and friends is important and social media can help with that.  However, the purpose of the exercise is to question whether those activities, and specifically how much time you spend on them, directly contribute to what you feel is valuable to your business, family life or any other goals. Why do you think they call it “spending” time? I bet that you can find the time for a side-hustle like I did. Try the exercise and let me know how it went.

How do you know what your wasters are?

What would your ideal time budget look like?

What tweaks in your schedule will you make today to work toward your goals?


Now that we’ve covered some of the mindset pieces, I’ll focus my next post on how I knew what business I was going to start. Stay tuned!